Log in

Buzz Surrounds Relocation of Coke's Secret Formula

Image The brand-brandishing companies behind these secrets all know this. But perhaps none better than Coca-Cola, which on Thursday was all over Facebook, Twitter and YouTube to announce that it was physically moving its secret formula from a SunTrust Bank vault in Atlanta to a vault in a new exhibit at Coke's World of Coca-Cola tourist attraction in downtown Atlanta.

"The whole point of a trade secret is that you know something that no one else does," says Ted Ryan, archivist at Coca-Cola.
Subscribe to this RSS feed