Successful retailers — and those that want to be — are seeking ways to digitally transform their customer experience in all channels. Whether mobile, in-store or online, these retailers are striving to build a multi-faceted relationship with customers that will keep brands fresh and hold customer interest. Chocolatier Godiva began creating its sweets in Belgium almost a century ago, and today has more than 600 owned boutiques and a retail presence in over 100 countries. The New York-based company is in the process of unifying its selling aspects — online, mobile and in-store — concentrating on its website and mobile views to begin the transformation.
- Published in Companies