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Specialty Food Association Launches First Consumer Ad Campaign

Image NEW YORK (June 18, 2015) – The Specialty Food Association is launching its first-ever ad campaign and retail test designed to build consumer awareness and engagement with specialty food.  The theme is "Celebrate Specialty Food. Craft. Care. Joy." The tests come as sales of specialty food have topped $100 billion for the first time and continue to climb, and as industry growth far outpaces that of conventional food.
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