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Chobani Building $21 Million Research Center, Not in New York

Chobani, the second-largest yogurt maker in the United States, has picked Idaho, not upstate New York, as the site of its new $21 million research center. The Greek yogurt giant founded by former University at Albany student Hamdi Ulukaya is headquartered in New Berlin, New York, about 100 miles west of Albany. Chobani announced late last week that it is building a 70,000-square-foot expansion in Twin Falls, Idaho, where the company has invested $850 million over the past five years.

Chobani’s Big Vision for the Magic Valley

Just six years after building the world’s largest yogurt factory from scratch in the desert in south Twin Falls, Chobani is plotting its next miracle: an additional $100 million in expansion projects. The goal, says founder Hamdi Ulukaya, is to transform southern Idaho into the Silicon Valley of food innovation. Gov. C.L. “Butch” Otter calls the plan epic. Some folks may underestimate southern Idaho. Ulukaya isn’t one of them. In fact, he sees potential here that seems almost limitless.

Chobani Donates Yogurt to California Fire Victims

TWIN FALLS, Idaho Tuesday night employees at Chobani's Twin Falls plant loaded up a refrigerated truck with yogurt products. The yogurt is headed to California to be handed out to victims and first responders of the California wildfires. According to the company, tens of thousands of products will be delivered to locations in Santa Rosa and Napa this week. “Along with the rest of the country, we’re heartbroken by the loss of life and devastation resulting from the wildfires in Northern California, but we know how resilient this community is,” said Tim Brown, Chobani President & COO. - http://www.kmvt.com

Chobani Chooses Next Incubator Class of Food and Beverage Startups

Chobani, maker of America's top Greek yogurt brand, has selected seven startups out of more than 550 applicants for its second annual Food Incubator program, based on each company’s commitment to innovation. The program, which began Sept. 26 and runs through December, is situated in a dedicated space at Chobani's sales and marketing offices in New York. The startups were selected based on a combination of product quality and mission, including bringing nutritious and affordable food to more people.

Chobani Launches Food Incubator in Australia

Chobani, the US yogurt maker, has launched a second food incubator - this one in Australia. The venture builds on its US food incubator, launched in 2016. The company has partnered with Monash University in Melbourne to help food entrepreneurs launch "natural and affordable" foods. Food industry start-ups that become part of the programme will receive equity-free grants, mentorship and access to Chobani's network of experts and customers.  The company's founder and CEO, Hamdi Ulukaya, unveiled the programme at Monash University's newly launched AUD3m (US$2.4m) incubation facility, located at the university's Food Innovation Centre (FIC).

How Chobani Won the Greek Yogurt War with Experiential Marketing

Ten years ago, Greek yogurt represented less than 1% of U.S. yogurt sales. Today, it's almost half of the total market. What changed? In a word, Chobani. Launched by Hamdi Ulukaya in 2007, the Idaho-based brand introduced Greek yogurt to the American palate. Chobani now controls 38% of the Greek category, significantly outpacing former heavyweights like Yoplait and Dannon. The man responsible for Chobani's rise, perhaps just as much as the brand's founder, is CMO Peter McGuinness. Hired in 2013, McGuinness saw that the Greek yogurt market had become oversaturated.

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