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Chobani Launches Food Incubator in Australia

Chobani, the US yogurt maker, has launched a second food incubator - this one in Australia. The venture builds on its US food incubator, launched in 2016. The company has partnered with Monash University in Melbourne to help food entrepreneurs launch "natural and affordable" foods. Food industry start-ups that become part of the programme will receive equity-free grants, mentorship and access to Chobani's network of experts and customers.  The company's founder and CEO, Hamdi Ulukaya, unveiled the programme at Monash University's newly launched AUD3m (US$2.4m) incubation facility, located at the university's Food Innovation Centre (FIC).

How Chobani Won the Greek Yogurt War with Experiential Marketing

Ten years ago, Greek yogurt represented less than 1% of U.S. yogurt sales. Today, it's almost half of the total market. What changed? In a word, Chobani. Launched by Hamdi Ulukaya in 2007, the Idaho-based brand introduced Greek yogurt to the American palate. Chobani now controls 38% of the Greek category, significantly outpacing former heavyweights like Yoplait and Dannon. The man responsible for Chobani's rise, perhaps just as much as the brand's founder, is CMO Peter McGuinness. Hired in 2013, McGuinness saw that the Greek yogurt market had become oversaturated.

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