Log in

Chobani Exploring 'Significant' Expansion of Upstate NY Yogurt Plant

South Edmeston, N.Y. -- Chobani is considering building a significant expansion of its yogurt plant in South Edmeston, according to sou rces familiar with the matter.The sources said the expansion is being actively explored and would enable the company to expand products manufactured in the facility. Chobani's yogurt plant on County Route 25 near the Unadilla River employs approximately 1,000 people. The expansion the company is considering could result in the creation of a significant number of additional jobs, the sources said.

How Chobani Won the Greek Yogurt War with Experiential Marketing

Ten years ago, Greek yogurt represented less than 1% of U.S. yogurt sales. Today, it's almost half of the total market. What changed? In a word, Chobani. Launched by Hamdi Ulukaya in 2007, the Idaho-based brand introduced Greek yogurt to the American palate. Chobani now controls 38% of the Greek category, significantly outpacing former heavyweights like Yoplait and Dannon. The man responsible for Chobani's rise, perhaps just as much as the brand's founder, is CMO Peter McGuinness. Hired in 2013, McGuinness saw that the Greek yogurt market had become oversaturated.

Subscribe to this RSS feed