USA Swimming is pleased to fuel its athletes with high protein products made with only natural, non-GMO ingredients through its newest multi-year partnership with America’s #1 Greek Yogurt Brand, Chobani, LLC. A key aspect of the partnership will see Chobani and USA Swimming work together to create a digital content series promoting creative and healthy eating choices. This series will be featured across Chobani and USA Swimming’s multimedia platforms, including social media and digital channels.
“There’s something really special for us about this partnership," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "We love what our Team Chobani athletes stand for both as competitors in the pool and as people out of the pool. Like our athletes, we've always believed that making choices grounded in goodness and integrity pave the way to greatness. Their personal journeys of hard work, perseverance and giving back are a testament to the power of a life filled with goodness and we’re very proud to be part of USA Swimming’s training on their road to Rio.”
USA Swimming will offer sampling of Chobani products to its 400,000 plus members at top-tier national competitions and events, including U.S. Olympic Team Trials – Swimming this upcoming summer.
“It’s exciting to partner with a brand that is like-minded on creating a healthy eating lifestyle for kids on local swim teams through National Team swimmers,” said Chief Marketing Officer Matt Farrell. “We want to give our members the means to succeed so partnering with a company who specializes in nutritious foods was a natural fit.”
Through the partnership with USA Swimming, Chobani receives assets such as advertisements in Splash Magazine (a 275,000 circulation bi-monthly publication sent direct to USA Swimming members), entitlement of a digital content series, the right to use USA Swimming marks, event activation at USA Swimming sanctioned meets to provide sampling and signage, involvement in the Aqua Zone fan experience at the 2016 U.S. Olympic Team Trials - Swimming and tickets for the annual Golden Goggle Awards.
Becoming the latest on USA Swimming’s elite roster of non-swimming corporate partners and suppliers, Chobani joins AT&T, Blue Diamond Almonds, BMW, Built with Chocolate Milk, CeraVe, Marriott, Mutual of Omaha, OMEGA, Phillips 66 and VISA, alongside swimwear leaders Arena, Speedo and TYR and top pool manufacturer Myrtha Pools. For more information, please visit www.usaswimming.org.
Last modified onSaturday, 06 May 2017 10:07
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