Bango and MobileAction, the app store optimization and app intelligence platform, are collaborating to boost in-app payment revenues for app developers through smart campaign targeting. MobileAction’s global community of app developers can now gain a substantial competitive advantage by targeting their campaigns at the users most likely to spend in apps. Created by analyzing payment information gathered across billions of dollars of in-app purchases, Bango Audiences enable app marketing campaigns to directly target new paying users. By applying Bango Audiences, the revenue generated from user acquisition campaigns has been proven to increase by between 2x - 9x compared to targeting “vanilla” audiences that do not offer payment insight.
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