By Cemil Özyurt - Ümran Beba is the senior vice president and CHRO, PepsiCo, for Global Human Capital Management, Services and Operations. Based in Purchase, NY, she oversees Human Capital Management Strategy and Workforce Analytics, Enterprise Organization Development, Change Management, Organization Design, the Labor Center of Expertise, HR Operations, Core Services and Human Capital Management Communications. Prior to this role, she was based in Dubai serving as the SVP and CHRO for PepsiCo Asia, Middle East and North Africa, which spans some 40 countries and 50 nationalities in its workforce. Beba has held a wide range of roles since joining the company in 1994. From 2013 to 2015, she was the president of PepsiCo’s Asia-Pacific region, which spans some 25 markets. “Digital transformation is changing the labor market, and altering how companies think about everything from talent acquisition to learning, performance management and rewards,” says Ms. Beba, who is also a member of the World Economic Forum Global Future Council on the Future of Education, Gender and Work. “Today, business leaders must have critical data and analytics at their fingertips to allow them to make more informed decisions about everything including talent, workforce planning and staffing.” A Turkish executive with one the highest positions at PepsiCo answers questions of TURKOFAMERICA.