Boathouse Now Chobani's Lead Agency
Chobani has named Boston-based independent Boathouse its lead creative agency. The Greek yogurt brand's advertising was previously handled by Publicis Groupe's Leo Burnett, which won the business in late 2011 after a pitch. Chobani moved the account to Boathouse in early 2013 without a review, following the expiration of its contract with Leo Burnett at the end of 2012. A spokesperson for the brand confirmed it is no longer working with Leo Burnett.
Boathouse's work for Chobani will include a series of Oscars ads airing this coming Sunday, Feb. 24. One, a 60-second spot running during ABC's pre-show coverage and again during the awards ceremony, features singer Macy Gray's "Beauty in the World" as a soundtrack. The move follows the departure last November of Chobani's head of marketing Doron Stern. In 2011, account revenue was estimated at $3 million. (Gabriel Beltrone, http://www.adweek.com)
Last modified onSaturday, 06 May 2017 10:07
Tagged under
Latest from Admin TOA
- Turkish Stand-Up Sensation Hasan Can Kaya Embarks on U.S. Tour with Art Evi Production, in212 Production, and TAAS New York
- "Lean Startup, To Lean Company, To Rich Exit" by Dr. Kenan Sahin is released with Forbes Books
- LOSEV USA Ramadan Campaign Let the Children Heal First with Your Ramadan Donations
- Azerbaijan Society of America Honors Centennial Anniversary of the Great Azerbaijani Politician the National Leader of Azerbaijan President Heydar Aliyev
- United in Donations: BTF's Earthquake Relief Fund Exceeds $10 Million