Chobani and Nielsen Catalina Solutions teamed up for a Yahoo Search ad campaign that resulted in a 9% lift in yogurt sales and a 1.3% increase in market share. The campaign was conducted as a measurement study as well to provide the brand with insights into how paid search impacted in-store sales. To do this they looked at household data on demographics, purchase histories, regional purchase behavior, and buying cycles. Chobani Chief Marketing and Brand Officer Peter McGuinness told Ad Age, "It's yet another proof point that advertising in any form, on any channel, has merit and effectiveness. It just helps further justify budgets overall, and specifically in search."

The recent trend in globalizing world is to stay young and healthy. In view of this desire is ESTEWORLD, Istanbul based cosmetic surgery firm who are following this trend with its outstanding team and its philosophy of quality service, infrasttucture, medical and physical hardware in a secure way with innocation to constructa global brand. Esteworld started in 2004 in Turkey as a completely new concept. Its concept of “healthy and young” is based on the latest state of the art technology.

Hamdi Ulukaya, the 43-year old founder and chief executive of Greek yogurt maker Chobani, has helped pull off a remarkable turnaround over the last 19 months. During that time, the Turkish businessman has turned an operating loss into a profit and, even against stepped-up competition, increased Chobani’s market share, The Post has learned. Much of the success has been attributed to the introduction of Chobani Flip, a single-serving package that separates the yogurt from dry toppings, and to Ulukaya’s stepped-up focus as CEO.