Turkey's New York Tourist Office Names Ejder Director

Image Ebru Ejder is the new director of the Turkish Culture and Tourist Office in New York, replacing Nihan Bekar who has returned to the head office in Ankara. Ejder has worked with the Ministry of Culture and Tourism of Turkey since 1998 and previously worked in the Turkish Culture and Tourist Office in New York as a deputy director. In 2011, the office will launch a new advertising and public relations campaign.

In the last three years, visitor arrivals to Turkey from the U.S. increased by 23.17 percent, thanks in part to the advertising in New York’s Times Square, high-profile television coverage on the “Martha Stewart,” “Anthony Bourdain,” “Today Show” and “The Bachelorette” programs and the 2010 ASTA International Conference in Istanbul. Istanbul was also the European Capital of Culture for 2010.
In 2011, the office is promoting the Istanbul Shopping Festival (March 18 to April 26). In September, the number of arriving foreigners grew at a rate of 11.17 percent over the same period in 2009. Year-to-date, foreign arrivals show a 5.98 percent increase over last year. Antalya and Istanbul were the top two choices for international visitors.

Arrivals from the U.S. represent 2.46 percent of Turkey’s total foreign visitors, while European visitors account for 60.68 percent of total international travelers. Turkey is the subject of a new travel agent training program designed by the Turkish Culture & Tourism Office and ASTA (www.asta.org/education). Offered now online or on a PDF document, the Turkey Specialist Course is available through ASTA’s Education Department. The course includes a course manual, an easy-to-read map of Turkey, sample itineraries and a comprehensive course examination. For more information, call 877-FOR-TURKEY or visit www.tourismturkey.org or www.goturkey.com. Source: www.travelpulse.com
Last modified onSaturday, 06 May 2017 10:07