Boathouse Now Chobani's Lead Agency
Chobani has named Boston-based independent Boathouse its lead creative agency. The Greek yogurt brand's advertising was previously handled by Publicis Groupe's Leo Burnett, which won the business in late 2011 after a pitch. Chobani moved the account to Boathouse in early 2013 without a review, following the expiration of its contract with Leo Burnett at the end of 2012. A spokesperson for the brand confirmed it is no longer working with Leo Burnett. Boathouse's work for Chobani will include a series of Oscars ads airing this coming Sunday, Feb. 24. One, a 60-second spot running during ABC's pre-show coverage and again during the awards ceremony, features singer Macy Gray's "Beauty in the World" as a soundtrack. The move follows the departure last November of Chobani's head of marketing Doron Stern. In 2011, account revenue was estimated at $3 million. (Gabriel Beltrone, http://www.adweek.com)
Last modified onSaturday, 06 May 2017 10:07
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