Boathouse Now Chobani's Lead Agency
Chobani has named Boston-based independent Boathouse its lead creative agency. The Greek yogurt brand's advertising was previously handled by Publicis Groupe's Leo Burnett, which won the business in late 2011 after a pitch. Chobani moved the account to Boathouse in early 2013 without a review, following the expiration of its contract with Leo Burnett at the end of 2012. A spokesperson for the brand confirmed it is no longer working with Leo Burnett. Boathouse's work for Chobani will include a series of Oscars ads airing this coming Sunday, Feb. 24. One, a 60-second spot running during ABC's pre-show coverage and again during the awards ceremony, features singer Macy Gray's "Beauty in the World" as a soundtrack. The move follows the departure last November of Chobani's head of marketing Doron Stern. In 2011, account revenue was estimated at $3 million. (Gabriel Beltrone, http://www.adweek.com)
Last modified onSaturday, 06 May 2017 10:07
Tagged under
Latest from Admin TOA
- “Sweet Coincidences” Featured on EKOL TV: A Life Story Woven with Love, Loyalty, and Cultural Heritage
- Dünya Enerji Konseyi Avrupa Bölgesel Toplantısı İstanbul’da Gerçekleşti
- Retrial Ordered in Fraud Case Against Turkish-American Businessman Yalçın Ayaslı
- From a Bag Stand in Connecticut to a 40,000 Square Foot Warehouse in New Jersey: Ali Dayı's Entrepreneurial Journey
- Hiram & Solomon Cigars Introduces the Patriot Cigar Honoring M.W. George F. Hamilton, 91st Grand Master of Masons in Massachusetts
