TV's Dr. Oz and Hearst Magazines to Test Lifestyle Magazine Next Year

Unmentioned in the statement from Hearst is the last magazine it launched on the strength of a television personality, O, The Oprah Magazine. O was initially hugely successful, but, like another personality-focused lifestyle and women’s service magazine, Martha Stewart Living, has since struggled. Martha is up 22 percent in ad pages through its July-August issue, but the numbers follow a dismal 2012, when pages declined 29 percent over the year before. Oprah, which finished last year with about 15 percent fewer ad pages, is down a little more than 17 percent through July, according to Media Industry Newsletter. David Carey, Hearst Magazines president, said Oz’s magazine “will introduce an entirely new category to the market.” (AP)
Last modified onSaturday, 06 May 2017 10:07
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