Chobani Turns to Super Bowl Ad to Score With Yogurt Lovers
NEW YORK — Chobani says it will air its first Super Bowl ad this February, an effort to make the Greek-yogurt company more of a household name. The debut on advertising’s biggest stage comes as Greek yogurt continues to surge in popularity. Known for its thick texture and tart taste, Greek yogurt accounts for more than a third of the U.S. yogurt market, up from just 1 percent in 2007, according to a Bernstein Research report. The figure is expected to top 50 percent in coming years. Chobani is the market leader but says only about a third of Americans are familiar with its brand.- Published in Latest
By Jonathan Friedman-Forbes - Turkey sent a ripple through the Western defense industry when it recently chose a Chinese company to co-produce a missile defense system—passing on US and European bids in the process. It certainly didn’t help that the Chinese company, China Precision Machinery Import and Export Corp (CPMIEC), is on a US blacklist for selling arms to the likes of Iran, North Korea, and Syria. In the weeks that followed, news reports detailed Turkish support for radical fighters in Syria and revelations that Turkey’s spymaster dimed out Israeli intelligence sources in Iran. The spate of events caused some to question whether Turkey is still a Western ally.
Joe Parkinson, Wall Street Journal - PINARBASI, Turkey— Ahmet Tuzer's motto could be: I rock, therefore imam. By day, the 42-year old Muslim cleric chants the Azan—the Islamic call to prayer—from a small mosque in the coastal village of Pinarbasi, where he preaches to about 150 people. By night, he preaches the gospel of Led Zeppelin, singing about a different stairway to heaven with his four-piece rock band, FiRock, led by Mr. Tuzer and heavily tattooed metal guitarist Dogan Sakin.
Clifton, NJ - Comodo, a leading Certificate Authority and Internet security organization, today announced that their Comodo Internet Security Premium (CIS) software earned a 100% protection score in the most recent evaluation period of AV-Test.org. Comodo made significant improvements to its false positive rate by decreasing the number of false detections of legitimate software as malware from nine to only two. Although six security products achieved a 100% protection rating, Comodo's Internet Security suite is the only software that is completely free to the end-user.
