
Coca-Cola Co. CEO Muhtar Kent checked another Chinese city off the list on Oct. 24, traveling to Shijiazhuang to open the Atlanta-based beverage giant's 43rd bottling plant in the country. Though unknown to many Americans, Shijiazhuang is the capital of Hebei province, which has more than 72 million people. The fact that Coke spent $106 million on the new plant in partnership with COFCO, its Chinese bottling partner, shows that it sees such cities as anything but obscure. In fact, they're central to a three-year, $4 billion China investment plan that culminates in 2014.