
A Turkish entrepreneur has expanded his business by introducing lokum, also known as Turkish delight, to Russians, who have quickly taken to the taste of the sweet dessert. Entrepreneur Ali Yılmaz, who is from the western province of Denizli, moved to St. Petersburg in 1999 to study and at the same time started selling small packages of lokum to Russians. He rented a small storage unit where he kept packages of lokum and delivered orders himself directly to his customers’ doors. He said, “Now, those days are over.”