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Admin TOA

Chobani's Controversial New Ad Campaign

Image Last week, Chobani aired a cheeky new television spot that pits Simply 100, the Greek yogurt maker's new low-calorie offering, against the competition. The commercial opens with a woman lounging on a poolside chair. She reaches for a cup of Dannon Greek yogurt, reads its ingredients, and then promptly throws it into the garbage. In the background, the voice of a narrator calmly explains what's going on: "Dannon Light & Fit Greek actually uses artificial sweeteners like sucralose. Sucralose—why? That stuff has chlorine in it."
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Ablak Holdings, LLC Acquires Sincerely Yogurt Chain

Image Ablak Holdings, LLC, the Pittsburgh-based holding company that specializes in the acquisition, operation and growth of franchise businesses today announced that it has acquired the assets and franchisor rights of Pittsburgh-based Sincerely Yogurt®. Founded in 2009 by a man determined to bring a healthy, fun and community-focused alternative to traditional frozen desserts, the self-serve healthy yogurt franchise has 23 locations including PNC Park and Mexico. With uniquely low start-up and operating costs and proven profitability, Ablak Holdings CEO Varol Ablak envisions growing the franchise regionally, nationally and internationally.
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TCA 2014 Annual Report Released

Image Turkish Coalition of America (TCA) 2014 annual report released. The report highlights TCA's many programs, projects, and grants in 2014. TCA Chairman Dr. Yalcin Ayasli stated on the occasion, "Since its founding in 2007, TCA has worked to make a meaningful contribution to advancing the role of civil society and strengthening relations between the United States and Turkey. 2014 was a year of important milestones for TCA. Some of the year's highlights include that the TCA Study Tour Grants and Study Abroad Scholarship programs provided the opportunity for 98 American university students to study in Turkey. The TCA Washington Summer Internship Program brought 15 young Turkish Americans to work in Washington, DC for congressional offices and non-governmental organizations.
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