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How Chobani Won the Greek Yogurt War with Experiential Marketing

Ten years ago, Greek yogurt represented less than 1% of U.S. yogurt sales. Today, it's almost half of the total market. What changed? In a word, Chobani. Launched by Hamdi Ulukaya in 2007, the Idaho-based brand introduced Greek yogurt to the American palate. Chobani now controls 38% of the Greek category, significantly outpacing former heavyweights like Yoplait and Dannon. The man responsible for Chobani's rise, perhaps just as much as the brand's founder, is CMO Peter McGuinness. Hired in 2013, McGuinness saw that the Greek yogurt market had become oversaturated.

The Failed Coup in Turkey: One Year Later With Virtual Reality Experience

The Global Policy Institute, (GPI) in cooperation with BAU International University and the July 15 Foundation will hold an event on July 12, 2017, titled: The Failed Coup in Turkey: One Year Later
Reflections by eye witnesses, Turkish and American Experts. The event will provide context about the July 15, 2016 failed coup and its aftermath. This discussion will be punctuated by important eye-witness accounts, combined with broader analysis provided by Turkish and American experts. After the panel, the audience will be able to have a "virtual reality" experience that will take them to the actual events of the night of the coup attempt.

The 50 Most Influential Turkish-Americans In the U.S.

Turk of America Magazine has selected the 50 Most Influentials Turkish Americans first time ever. The list is distinctive in that it identifies Turkish Americans who are innovative, courageous, and successful in their fields. The list highlights Turkish American entrepreneurs, corporate executives, social entrepreneurs, political and civil leaders.

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