
“We just made history,” tweeted the campaign managers of Barack Obama four years ago, a reference, among other things, to the effective use of social media throughout the Obama campaign. If John F. Kennedy was the first American president to have used the new medium, television, to his advantage, Obama was the first one to use social media, successfully managing a flourishing grassroots campaign. Regardless of who becomes the next occupant of the White House, the U.S. presidential elections tomorrow will not be the elections that made history. It was the 2008 elections. “If not for the Internet, Barack Obama would not be president or even the democratic nominee,” Arianna Huffington of the Huffington Post website boldly said following Obama’s win in 2008.