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Turkish Trade Center to Open in NYC Garment District on July 18

Istanbul Ready-Garment Exporters' Association (İHKİB), which provides 75 percent of Turkey's ready-to-wear export, has opened Turkish Trade Center in coordination with Turkish Exporter's Assembly (TİM) in New York in the region in the "ground zero" of the fashion world. The 4,000-square-foot showroom will operate at 10 East 34th Street in the heart of New York's garment district.

President Erdogan Tells BBC: EU Wastes Turkey's Time

Turkey will find it "comforting" if the EU says it cannot be accepted as a member, President Recep Tayyip Erdogan has told the BBC. Speaking to HARDtalk's Zeinab Badawi, he said Turkey was "able to stand on its own two feet". He also denied the country had jailed 150 journalists, saying only two people with press cards were in prison. Meanwhile, Turkey extended the detention of the local director of Amnesty International and nine others. Idil Eser was detained on 5 July during a digital security and information management workshop, along with seven other rights activists and two foreign trainers. The 10 are accused of being members of an "armed terrorist organisation" - although Amnesty says it is unclear which one. Their detention has raised alarm internationally, increasing fears that freedom of expression is being suppressed under President Erdogan.

How Chobani Won the Greek Yogurt War with Experiential Marketing

Ten years ago, Greek yogurt represented less than 1% of U.S. yogurt sales. Today, it's almost half of the total market. What changed? In a word, Chobani. Launched by Hamdi Ulukaya in 2007, the Idaho-based brand introduced Greek yogurt to the American palate. Chobani now controls 38% of the Greek category, significantly outpacing former heavyweights like Yoplait and Dannon. The man responsible for Chobani's rise, perhaps just as much as the brand's founder, is CMO Peter McGuinness. Hired in 2013, McGuinness saw that the Greek yogurt market had become oversaturated.

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