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Sierra Nevada Corporation Provides the U.S. Army 3rd Infantry Division Mobile Tower System

SPARKS, Nev., – Sierra Nevada Corporation (SNC) has provided the U.S. Army 3rd Infantry Division with a refurbished Mobile Tower System (MOTS) allowing for the rapid deployment and establishment of Air Traffic Control (ATC) operations for an upcoming overseas deployment. This set of MOTS is pre-production equipment and is engineered and manufactured to support an earlier award from the U.S. Army Aviation Systems Command.

“SNC is proud to hand over this system in time for our customer’s deployment to theater,” said Greg Cox, corporate vice president of SNC’s Communication, Navigation and Surveillance/Air Traffic Management business area. “Meeting the 3rd Infantry Division’s additional requirements, delivering on schedule and providing increased capability for tactical airfields is critical to SNC and our commitment to our men and women in uniform.”

MOTS are a rapidly deployable air traffic control system with all necessary secure and non-secure communications radios and support equipment. The modular MOTS includes, an ATC Tower with organic 18kW power generators, a medium intensity solar powered airfield runway lighting system, and meteorological sensors. MOTS are capable of being airlifted by C-17 aircraft or CH-47 helicopter and support military air traffic control system operations by networking with other Air Traffic Service and Battle Command systems.

The pre-production MOTS was delivered in advance of 10 previously awarded Low Rate Initial Production (LRIP) systems. The first LRIP systems will begin delivery in March 2013. Work will be performed at SNC’s Sparks, Nev., manufacturing facility.

About Sierra Nevada Corporation

Sierra Nevada Corporation (SNC) is one of America’s fastest growing private companies based on its significant expansion and reputation for rapid, innovative, and agile technology solutions in electronics, aerospace, avionics, space, propulsion, micro-satellite, aircraft, communications systems and solar energy. Under the leadership of CEO Fatih Ozmen and Chairman and President Eren Ozmen, SNC employs over 2,300 people in 32 locations in 17 states. SNC’s six unique business areas are dedicated to providing leading-edge solutions to SNC’s dynamic customer base.

SNC is also the Top Woman-Owned Federal Contractor in the United States. Over the last 30 years under the Ozmen’s leadership, SNC has remained focused on providing its customers the very best in diversified technologies to meet their needs and has a strong and proven track record of success. The company continues to focus its growth on the commercial sector through internal advancements and outside acquisitions, including the emerging markets of renewable energy, telemedicine, nanotechnology, cyber and net-centric operations. For more information on SNC visit www.sncorp.com.

November 21, 2012
Published in Latest

Chobani's Head of Marketing Doron Stern Exits

Greek yogurt giant Chobani is on the hunt for a new marketing VP after parting ways with Doron Stern, who joined the company nearly four years ago. "Doron has moved on to pursue other opportunities," Nicki Briggs, Chobani's VP of corporate communications, told Ad Age in an email. "We wish him well as he has been instrumental in building our business and creating world-class ad work for the Chobani brand."

Ms. Briggs noted that John Heath, formerly Chobani's VP for new ventures and innovation, has been appointed as the interim CMO. It remains to be seen if a permanent marketing head will be recruited from the outside.

Founded in 2007 as a scrappy upstart, Chobani was an early pioneer of the Greek-yogurt style in the U.S., finding early success with barely any traditional marketing. But as established yogurt brands Dannon and General Mills' Yoplait have invested further in getting the Greek-style product on shelves, Chobani has maintained its share of market by taking a page from the big packaged-goods firms' ad playbooks.

Under Mr. Stern's leadership the brandlate last year hired Leo Burnett, New York as agency of record. The shop this summer created a TV ad that ran during the summer Olympics, touting the yogurt's sponsorship of Team USA. In the first eight months of 2012, Chobani spent $41.4 million on measured media, which is more than four times the amount spent in all of 2011, according to Kantar Media. In 2010, Chobani did not spend anything on measured media, according to Kantar.

Chobani's contract with Leo Burnett expires in December, but Ms. Briggs said the brand "will not be conducting an agency review." She added: "We have greatly enjoyed working with Leo Burnett New York over the past 15 months" and that "we look forward to the possibility of working together on a project basis going forward."

Said a Leo Burnett representative in an email: "We had a contract from October 2011 - December 2012 and certainly hope to work with them beyond the end of that contract. We are very proud of the work we did for them, particularly for the Olympics, and hope to continue our productive relationship with this growing company."

Greek yogurt, which was barely a blip on the U.S. radar when Chobani first launched, now accounts for some 35% of all yogurt sales, according to a report published in June by BernsteinResearch. Chobani controls about 47% of the Greek market, leading all brands, according to the report, which noted that Chobani had lost some share to Dannon, which had about 19.7% as of May.

As of June, Yoplait still held the lead for the entire yogurt category, with 26.2% share, followed by Dannon with 25.5% and Chobani parent company Agro Farma with 16%, according to the latest data available from SymphonyIRI.

Contributing: Rupal Parekh\E.J. Schultz

November 21, 2012
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Sierra Nevada Corporation Named Best Places to Work by the Denver Business Journal

SPARKS, Nev., Nov 19, 2012 (BUSINESS WIRE) -- The Denver Business Journal has recognized Sierra Nevada Corporation's (SNC) Colorado operations as a one of the area's Best Places to Work in 2012. SNC was ranked in the Top 5 in its category (more than 135 employees) and the highest ranking technology company to work for in the Denver metro area. This is the first year SNC participated in the employee led survey, and the 10th year the Denver Business Journal has examined the area's finest companies.

November 19, 2012
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Anatolia Energy Increases Interest in Turkish Uranium Project

Anatolia Energy (ASX: AEK) has acquired 26.1% of its joint venture partner Vetter Uranium, giving it an effective 52% interest in an advanced uranium project in Central Anatolia, Turkey. Aldridge Minerals (CVE: AGM) will be paid C$250,000 for its stake in Vetter. It has also agreed to sell its remaining equity stake of 6.4% in Anatolia consisting of 10 million shares priced at A$0.05 each. Canadian investment company, Sprott Asset Management has purchased 9 million shares while the remaining shares have been acquired by Anatolia’s managing director Jim Graham.