Coke CEO Makes Presence Felt in China


Over the last few years, Mr. Kent has often found himself in seemingly far-flung locales like Urumqi, the capital of northwest China's Xinjiang province, or Nanchang, the capital of Jiangxi province in central China.
In between, he's been promoting the Coca-Cola brand and engaging with the China story, showing that for Coke, the country is more than just 1.3 billion thirsty mouths. It's also a source of talent and innovation. The juice drink Minute-Maid Pulpy was developed in China in 2005 and in five years became the company's 14th brand to reach $1 billion in sales.
Mr. Kent was one of the Fortune Global Forum in Chengdu in June, where he said Coca-Cola "exports talent" from China.
The day before announcing the new plant, Mr. Kent was among a group of foreign executives meeting with Chinese President Xi Jinping. In an unorthodox turn, as foreign firms have recently been hit with criticisms by Chinese state media, Mr. Xi praised them and sought their advice on improving China's economy, the Wall Street Journal reported.
Coke has a stake in things going well. China is its No. 3 market, and the company employs 50,000 people across the country. The 42-acre Shijiazhuang plant alone will employ 2,000 people. It will start by operating lines for sparkling and still beverages, initially making Coca-Cola, Sprite, Fanta, and Minute Maid. Three more lines are planned for the next few years. (by Trevor Williams, http://www.globalatlanta.com)
Last modified onSaturday, 06 May 2017 10:07
Tagged under
Latest from Admin TOA
- Hiram & Solomon Cigars Introduces the Patriot Cigar Honoring M.W. George F. Hamilton, 91st Grand Master of Masons in Massachusetts
- PCA Officially Announces 2025 Trade Show Dates
- Galaxy Group Gets DO&CO Detroit Project
- Necla Ozkan Joins Coldwell Banker Realty’s 2024 Sterling Society for Outstanding Sales Performance
- "Discovering Hidden Gems: Inspiring Stories from New York Life & Beyond"