Chobani Puts Its Ad Money on Becoming a Lifestyle Brand
It's not just yogurt. It's a lifestyle. That is what Chobani, the Greek yogurt manufacturer, wants to say with an advertising campaign that starts on Friday. The campaign focuses less on the company's products and more on a broader message about healthy eating and natural living. ''We're going to have one foot squarely in the Greek yogurt space,'' said Peter McGuinness, the chief marketing and brand officer at Chobani, ''and we're going to have one foot leaning into a more aspirational lifestyle space.''- Published in Latest
HAVELSAN, Inc., a prominent global software and systems provider based in Ankara, Turkey, has announced that it is in the process of acquiring the flight simulation business assets of Quantum3D, Inc., a leading developer of visual computing solutions for government and commercial applications. When the transaction completes, HAVELSAN's U.S.-based subsidiary will retain the intellectual property and product lines of Quantum3D, and will have offices in San Jose, CA and Orlando, FL.
Israel-based ASRR Capital and the Suzer Group, based in Turkey, agree to buy condo building. Marking its first foray into South Florida, a publicly-traded Israeli company with major holdings in New York, in a joint venture with a Turkish conglomerate, has signed a contract to buy an oceanfront building on the ocean in Surfside, with plans to build an ultra-high end hotel and condos.
Vowing that ?we will not be silenced,? television?s Dr. Oz is fighting back against critics who are trying to get him removed from a faculty position at Columbia University. Dr. Mehmet Oz will air an episode of his syndicated talk show Thursday that specifically takes on the group of 10 doctors from around the country who wrote to a Columbia dean about him. The group suggested last week that Oz promotes ?quack treatments? of weight-loss supplements with no scientific proof that they work.
