Is a Piece of the Good Life Hurting?
Sales of luxury goods in the U.S. are expected to total $72.5 billion in 2008, according to Bain & Co., a Boston-based retail consulting firm. Worldwide, sales of luxury goods are expected to grow 3 percent this year to $230.7 billion, Bain predicted last October. That is down from growth of 6.5 percent last year and 9 percent in 2006.



The U.S. law enforcement officers raided a popular cafe linked to Pennsylvania-based Imam Fethullah Gülen in New York's Brooklyn on early Friday morning, the Daily Sabah has learned. More than a dozen officers seized computers during the raid on Masal Cafe, a popular destination for Gülen's disciples, according to frequent visitors of the venue. Another search was also conducted against the cafe's owner, Salahattin Karakuş's house, in which his computers were also confiscated. Karakuş confirmed on Sunday via phone that U.S. law enforcement officers were in his house and the cafe. "They told me not to talk about this with anyone. That's all," he said. Local media reported that the raid was conducted by the Federal Bureau of Investigation, however, FBI's New York office said it had not carried out the operation.
USA Swimming is pleased to fuel its athletes with high protein products made with only natural, non-GMO ingredients through its newest multi-year partnership with America’s #1 Greek Yogurt Brand, Chobani, LLC. A key aspect of the partnership will see Chobani and USA Swimming work together to create a digital content series promoting creative and healthy eating choices. This series will be featured across Chobani and USA Swimming’s multimedia platforms, including social media and digital channels.
Chobani and Nielsen Catalina Solutions teamed up for a Yahoo Search ad campaign that resulted in a 9% lift in yogurt sales and a 1.3% increase in market share. The campaign was conducted as a measurement study as well to provide the brand with insights into how paid search impacted in-store sales. To do this they looked at household data on demographics, purchase histories, regional purchase behavior, and buying cycles. Chobani Chief Marketing and Brand Officer Peter McGuinness told Ad Age, "It's yet another proof point that advertising in any form, on any channel, has merit and effectiveness. It just helps further justify budgets overall, and specifically in search." 





