Starting a business in the midst of impossibilities, growing, taking risks, going bankrupt but not being discouraged are all present in Mustafa Tuncer's life in turn. If he had stayed in Türkiye, there was a strong possibility that he would have served a political sentence. He was an active student in the 1990s, especially on Feb. 28, 1997 post-modern era which the military-dominated National Security Council threatened action if Necmettin Erbakan, Prime Minister did not back down. He resigned four months later. Tuncer spent his days wandering from city to city in protest demonstrations against bans. In his own words, he was not a very hard-working student. He graduated from religious vocational high school in Sakarya, a province in Türkiye, located on the coast of Black Sea. He wasn't very hopeful that he would pass the university exam. He was against the capitalist system fueling consumption. But he chose a department that educates student to create a positive public image for capitalist companies. He graduated from İstanbul University, Faculty of Communication, Department of Public Relations and Publicity.