More US Tourists Coming to Turkey Thanks to Designer's Ad Campaign

“Bringing tourists to Turkey is not only possible by taking the photos of the Maiden’s Tower, Ephesus and Ölüdeniz and advertising them in Times Square and The New York Times,” visual designer Emrah Yücel recently told Anatolia news agency. “A strategy is necessary behind this activity; it is necessary to know American people. We pay attention to give the right message in right times.”
Yücel won a job tendered by the Culture and Tourism Ministry and began a poster campaign earlier this year that used visuals resembling Hollywood movie posters to increase the number of U.S. visitors to Turkey from 100,000 to 130,000 over the previous year, according to official ministry data.
The designer, who has worked in Hollywood for many years, said his promotion team attached great importance to Easter and Thanksgiving, which are very important to Americans, as well as April 23 Children’s Day.