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Our Writers (8)

AMAZON purchases a Turkish company

 Although it did not draw a lot of attention, DataRow, a technology company of Turkish origin, was bought by Amazon. DataRow, which makes it easier for users to work on Amazon Redshift, was founded in 2017 by Eren Baydemir and Can Abacigil and is currently operating from San Francisco. 

DataRow's parent company, TeamSQL, is still operating in Istanbul. Although there was no official announcement of how much was acquired for this company that two young people created and sold to the biggest company in three years, DataRow's team would continue to work within the Amazon family.

In addition to this beautiful success story, the number of big or small Turkish companies working in the start-up field in Silicon Valley is around 100! Likewise, the number of Turks working in technology companies around the world has exceeded 500. Many of our young engineers work in the world's best companies, including Facebook, Microsoft, Apple, and Twitter. I believe that soon Turkey will make a much larger leap into the IT sector, making us proud.

Why the NATO Allies Need Each Other More than Ever?

By Ali Cinar - While the U.S. and Turkey have a diplomatic and strategic partnership as official NATO allies since 1952 (with the U.S. and Turkey having the largest armies in NATO), the relationship between the two countries has become strained because of what’s happening on the ground in Syria. That’s why face-to-face meeting between Turkey’s President Erdogan and President Trump was a significant step forward in resolving key disagreements.

Where Are The U.S.-Turkey Relations Heading?

The relations between Turkey and the U.S. have recently undergone a sudden and unexpected deterioration. With the election of Trump, there was an expectation on the Turkish side that there would be some amelioration in the relations, because during President Obama's last term, there were contradictions due to differences in opinion between Turkey and the U.S. on issues such as on FETO and YPG. However, as the problems emerge, such as Trump's policy of arming the YPG more and more, not taking any steps regarding the FETO issue, the relations are at an impasse. Moreover, the arrest of Turkish citizens who worked in some of the U.S. Official Agencies within that period, some unfair pressures on Turkish citizens in the United States, imprisonment of Pastor Brunson, with the US discomfort on S400 subject the Turkey's rapprochement with countries like Russia and Iran being in search of new alternatives, left even deeper traces in the relationship. Just before 2018, visa suspension led to a trust issue, as it was not even the case during the crisis with Russia.

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How to Make Turkish-American Relations Great Again?

By Cemil Özyurt - Turkish-American relations are getting worse and it is very difficult to predict how they will be shaped in the near future. We will be facing a new crisis every single day and the tension has been escalating even more when it is hoped to be decreased. The U.S. and Turkey have been through the most depressing period of time since 1950, despite the fact that Turkey was hoping that President Trump would made the relations better after the elections in November 2016. Unfortunately, the situation at the very end is a complete disappointment. The two NATO allies are at odds over a number of issues such as:

The Kurdish Referendum Started to Destabilize The Region More

By Ali Cinar - There’s a reason why Turkey, the United States, the United Nations and many western countries were against the Kurdish referendum that has been proposed on Kurdish independence. The answer is because it was bad idea that would cause chaos rather than peace and bring regional instability to the region, at a time when the world at large and the countries in the region are facing problems and tough choices with the situations in Syria as well as Iraq.

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Why Incirlik Base is Important for U.S.?

By Ali Cinar - There is still tension going on between U.S. and Turkey. Especially, extradition of Gulen and YPG-PYD issues are the most important items that need to be resolved. Secretary Mattis was recently in Turkey to meet high level officials in order to keep a healthy relationship.From a military standpoint, Incirlik Base is very important for U.S. and NATO. Unfortunately some Turkish Groups and media is doing a bad campaign to be Incirlik shut down.Doesnt have U.S. a back up plan? Of Course! But there is no point for Turkey to shut down the base.

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The Future Is Bright More Than Your Expectation

As far as I know, we, TurkofAmerica, are the only Turkish-American publication that having ranks for influential Turkish-American role models from women to young people, from doctors to lawyers. The 50 Most Influential Turkish-Americans and the 30 Most Influential Turkish-American Women lists were our latest ranks which we worked very hard to create.   On this issue, we hope that you will enjoy to read, we have 40 most influential Turkish-American under 40 years old. From Silicon Valley to New York finance world, TURKOFAMERICA highlights the untold success stories of young leaders of American society.

How Should Businessmen Overcome the Difficulties of Entering the U.S. Market?

Cemil Ozyurt - This email address is being protected from spambots. You need JavaScript enabled to view it. - The U.S. market is a very attractive market for businessmen all over the world who want to get a piece of the pie. Whenever I meet manufacturers overseas, their first question is, how they can sell their products to the U.S.?

They have a very good point in asking how to enter the U.S. market. When we look at  last year’s U.S. import numbers, even though it decreased 23 percent compared to 2008 and it was not a good year for the U.S. or the rest of the world, either, the country’s imports totaled 1.9 trillion dollars.

To consider only one month, May 2010, the U.S.’s importing of goods and services reached $194.5 billion. Imports increased to $194.5 billion in May from $189.0 billion in April. The U.S.’s monthly imports figures equal or surpasss Turkey total yearly exports, which was 102 billion in 2009.

The numbers are enough to get foreign exporters who have not yet encountered the market excited, but the real point is, how can they get started?

Anybody who does business in the U.S. could give you a very long list about what a businessman should do.  First, find a lawyer, then an accountant, and so on. Those are crucial elements, but I have two simple pieces of advice. First, be patient, and second, find someone who knows marketing and don’t forget that you have to spend money to make money.

I have already assumed that you are patient, so I’ll go into the second one, marketing.

One of the most important decisions that a Small and Medium-size Business (SMB) has to make is how much money to allocate for its marketing budget. "How much should I spend on marketing?"

Scott C. Margenau, the founder and CEO of ImageWorks Studio and award-winning web design and branding firm, says both the Counselors to America's Small Business (SCORE) and the U.S. Small Business Administration (SBA) define the variable for a proper marketing budget to be between 2% and 10% of sales, noting that for B2C, retail, and pharmaceuticals, it can exceed 20% during peak brand-building years.

Most Fortune 500 companies typically spend about 5 – 7% of expected gross revenues on marketing. This could be a good starting point for companies that are just thinking of expanding their businesses into the U.S. market. According to Tony Fannin, President of BE Branded, who specializes in integrated marketing and work with Fortune 500 companies, if you are introducing a new line, a new service, or a revamped brand position, it takes about an additional 12 – 15% in marketing investment.

If I give a specific example for a mid-size Turkish company, the revenue of which is between $5 to $7 million, the company should spend at least $300,000 to $500,000 a year on marketing.

INTERNET TECHNOLOGY SPENDING
Once you decide to spend money on marketing for market reports, research, advertising with newspapers, magazines, and printing coupons, then the Internet has to be on the other side of marketing.

Investing in technology is a smart move for many small businesses.  The U.S. has a population of over 300 million, and 240 million of them, 77 percent of the country, are internet users. If you want to establish a good business model, the Internet must be an indispensable marketing tool for you.

Forrester Research, an independent technology and market research company, conducts an Interactive Marketing Forecast which makes predictions for the next five years.  Forrester Research estimates social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing.

Forrester estimates that $716 million will be spent on the medium in 2010, growing to $3.1 billion in 2014. Social media will be a bigger marketing channel than both email and mobile.

Using all the tools of marketing helps your business grow, but first you have to be confident in your products and services. If you believe in your product; I wish you good luck and welcome to the United States.

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