Heart-warming & Inspirational Story of Esendemir Sisters
Füsun, Gonca and Arzu Esendemir sisters started the Flatbread Grill® concept back in 2007 when their father was diagnosed with congestive heart failure. They grew up in poverty, so the family never had health insurance. The father immigrated to American in 1975 in pursuit of a better education and to follow his own dream of entrepreneurship. The restaurant concept was started after Füsun was laid off from her corporate job so they could take care of her parents. Arzu had just graduated college and was trying to decide between a career on Wall Street or law school. The sisters developed the restaurant concept completely on their own: branding, operations, menu, etc. They created a special bread called Thumb Bread®, which played a significant role in the concept's success. The New York Times wrote about their restaurant and their bread two months after they had their grand opening. Fast forward to the present, after opening multiple stores, hand making millions of pieces of bread, and being in the restaurant business for over a decade plus years, they now sell the bread as a CPG product.
- Published in Professionals
- Written by Admin TOA